Today is 2024-05-04
The new media politics era has arrived
发布时间2017-06-12 16:51:00

Frankly, Trump came to power, in a sense, declared the advent of the new media political era. Although this trend in the Obama era is beginning to take shape, but in 2016, the new media through a traditional media naked humiliation, showing their unprecedented strong political power. Through the role of new media, once silence is no longer silent, once separated from the unity, once the edge of the power to realize their own existence, and unscrupulous to the middle of the political arena.

It is precisely because of this, the new media era of political participation, showing a dangerous subversive. If in the Arabian spring, this subversive is also often understood by the traditional rule of defeat, then the United Kingdom after the European election, the United States after the election, this subversive performance is more fully.

On the one hand, the emergence of new media, so that the information asymmetry based on the representative of the political system has been a major impact. In traditional politics, the public and the elite, the experts formed a kind of entrusted and trusted balance. Experts because of its information and skills on the advantages of public unfamiliar areas, play a decisive role. The public can only do the trust of the elite and experts, at best, but decided to trust each other in which competition the elite and experts.

However, the search engine and the new media to create a new information dissemination environment, the end of this balance. The public began to understand the truth, or since that rumors through the network to understand the truth, the kind of trust for the elite experts also will collapse. This is not a political issue, but all the problems that are based on the asymmetry of information. Doctors, teachers and even the authority of the artist, are also subject to an increasingly serious question. It is this general question of the situation, so that the West has been complacent representative democracy facing an unprecedented serious legitimacy crisis.

On the other hand, the new media also let the traditional political participation in the marginalization of the crowd, to regain the power of organization. In the traditional political participation, through the acquaintance environment, the media guide, many topics, emotions and even the crowd was cleverly excluded. The masses of Western society are often consciously guided to topics that they want to discuss, and ignoring those issues that may bring unpleasant or conflicting issues, which gives society a false sense of unity and security. However, the emergence of social media, so that a large number of marginal silence to find a mutual exchange, mutual mobilization of space, but also to the traditional media to create the political right encountered unprecedented resistance.

It is worth emphasizing that, due to the fragmentation of new media, emotional problems, this resistance will often show a strong political uncertainty. It tends to reveal feelings, but it is difficult to propose constructive solutions, but compared to the correct political form, this feeling is more real, more intense. This is precisely Chuan Pu beat the "New York Times" the root causes.

Taking into account the subversion of the new media politics, its management has become a major problem, especially when the information is full of sand, true and false difficult to distinguish. Russia to block the world's largest professional social networking site "collar", can be regarded as a response to this situation. Even advertised the United States free, and finally in the election of the critical moment off the WikiLeaks, and there is no lack of "Facebook fake news in some way affected the election" crazy view.

However, it must be seen that the traditional high-pressure control model, or the new media traditional media efforts are equally difficult to achieve real results. This is because the new media is completely different from the traditional media, it has been completely generalized, and every smart phone users, in fact, is a sense of the new media, each micro-credit group is always in the press release meeting. Volkswagen discourse has largely got rid of the control of traditional media, but also to control the traditional public opinion control based on control thinking, in a serious state of failure. Unless a country is willing to abandon the huge dividend brought about by the Internet business, completely prohibit the application of smart phones, otherwise it can not really avoid the new media communication problems.

The most important thing is in the new media space to build a moderate, rational, inclusive communication environment. Similar to the "New York Times" that the new media "populist tendencies" abuse, and the new media completely strangled, are meaningless. Managers must understand that the elite monopoly information supply information sharing mechanism has been impracticable, in the new media political era, the political equality of political expression to a lower threshold, it is not a step forward. As for the existence of false news, if from the perspective of political participation, but also means that those marginalized topics, emotions and even the crowd, as a "social problem" is being large-scale discovery.

Frankly, Trump came to power, in a sense, declared the advent of the new media political era. Although this trend in the Obama era is beginning to take shape, but in 2016, the new media through a traditional media naked humiliation, showing their unprecedented strong political power. Through the role of new media, once silence is no longer silent, once separated from the unity, once the edge of the power to realize their own existence, and unscrupulous to the middle of the political arena.

It is precisely because of this, the new media era of political participation, showing a dangerous subversive. If in the Arabian spring, this subversive is also often understood by the traditional rule of defeat, then the United Kingdom after the European election, the United States after the election, this subversive performance is more fully.

On the one hand, the emergence of new media, so that the information asymmetry based on the representative of the political system has been a major impact. In traditional politics, the public and the elite, the experts formed a kind of entrusted and trusted balance. Experts because of its information and skills on the advantages of public unfamiliar areas, play a decisive role. The public can only do the trust of the elite and experts, at best, but decided to trust each other in which competition the elite and experts.

However, the search engine and the new media to create a new information dissemination environment, the end of this balance. The public began to understand the truth, or since that rumors through the network to understand the truth, the kind of trust for the elite experts also will collapse. This is not a political issue, but all the problems that are based on the asymmetry of information. Doctors, teachers and even the authority of the artist, are also subject to an increasingly serious question. It is this general question of the situation, so that the West has been complacent representative democracy facing an unprecedented serious legitimacy crisis.

On the other hand, the new media also let the traditional political participation in the marginalization of the crowd, to regain the power of organization. In the traditional political participation, through the acquaintance environment, the media guide, many topics, emotions and even the crowd was cleverly excluded. The masses of Western society are often consciously guided to topics that they want to discuss, and ignoring those issues that may bring unpleasant or conflicting issues, which gives society a false sense of unity and security. However, the emergence of social media, so that a large number of marginal silence to find a mutual exchange, mutual mobilization of space, but also to the traditional media to create the political right encountered unprecedented resistance.

It is worth emphasizing that, due to the fragmentation of new media, emotional problems, this resistance will often show a strong political uncertainty. It tends to reveal feelings, but it is difficult to propose constructive solutions, but compared to the correct political form, this feeling is more real, more intense. This is precisely Chuan Pu beat the "New York Times" the root causes.

Taking into account the subversion of the new media politics, its management has become a major problem, especially when the information is full of sand, true and false difficult to distinguish. Russia to block the world's largest professional social networking site "collar", can be regarded as a response to this situation. Even advertised the United States free, and finally in the election of the critical moment off the WikiLeaks, and there is no lack of "Facebook fake news in some way affected the election" crazy view.

However, it must be seen that the traditional high-pressure control model, or the new media traditional media efforts are equally difficult to achieve real results. This is because the new media is completely different from the traditional media, it has been completely generalized, and every smart phone users, in fact, is a sense of the new media, each micro-credit group is always in the press release meeting. Volkswagen discourse has largely got rid of the control of traditional media, but also to control the traditional public opinion control based on control thinking, in a serious state of failure. Unless a country is willing to abandon the huge dividend brought about by the Internet business, completely prohibit the application of smart phones, otherwise it can not really avoid the new media communication problems.

The most important thing is in the new media space to build a moderate, rational, inclusive communication environment. Similar to the "New York Times" that the new media "populist tendencies" abuse, and the new media completely strangled, are meaningless. Managers must understand that the elite monopoly information supply information sharing mechanism has been impracticable, in the new media political era, the political equality of political expression to a lower threshold, it is not a step forward. As for the existence of false news, if from the perspective of political participation, but also means that those marginalized topics, emotions and even the crowd, as a "social problem" is being large-scale discovery.