The 2017 Annual Global Brand 500 list, compiled by the World International Brand (wibeis) Evaluation Center, was held on August 25 at the "World International Brand Conference" in New York, USA. Brand expert review meeting grandly announced. Apple (Apple) following the 2016 since the continuous innovation, the overall performance of strong, in one fell swoop beat Google (Google) won the first throne. Google (Google) Second, Amazon (Amazon) because of the popularity of e-commerce in the world, with innovative services won the third place. China's top 500 brands have a total of 70, of which the top 100 brands are national grid, Industrial and Commercial Bank, Shuanghui, Gree, Mengniu, Tencent and other 19 Chinese enterprises.
World Brand Evaluation Center as the world international brand conference collaboration agencies and the world international brand evaluation standards for the development of institutions, mainly to wibeis (Weibesi) world international brand evaluation index system for the world international brand conference legal scientific evaluation system, from the quality of goods Quality, character, taste, taste of the three countries around the world brand of goods screening, evaluation, certification, ranking and release, its mission is to help enterprises establish a brand, cultivate the brand, so that consumers correct cognitive brand, expand corporate brand awareness, enhance the enterprise Intangible assets, improve corporate brand value, enhance the international competitiveness of enterprises.
This selection is the world's nearly 67 brands in 67 industries, for its product quality screening, through customer recognition, quality assurance, technology content, service system, intangible assets, tangible assets, international industry leadership, brand internationalization Degree and brand building system integrity of the nine aspects, more than 300 elements, through scientific computing, open, fair and just elected global top 500 brand.
The world's top 500 international quality brand list is the world's largest and most authoritative exchange - Nasdaq to the world. The full play of the World International Brand Conference and the Nasdaq strategic cooperation in the determination of its authoritative quality brand superposition, the real brand of national construction and development of great significance.
Among the world's top 500 international brands, there are 178 in the United States, 70 in China, 57 in 64 in Germany, 38 in the UK, 34 in France, 12 in Italy, 13 in Switzerland, 7 in Sweden , Denmark has four Canadian three, Russia has two.