首届“世界国际品牌大会”在联合国总部隆重召开

【联合国】23日讯（记者vivid）：2017年8月23日，首届世界国际品牌大会在美国纽约联合国总部联大会议厅隆重召开。联合国大会主席汤姆森先生、联合国NGO主席兼世界国际品牌大会主席布鲁斯纳提兹先生、联合国世界国际品牌发展委员会、联合国世界国际品牌评价中心、世界国际品牌大会委员会名誉主席郭贤刚、执行主席刘毅先生以及来自美国、中国、英国、德国、法国、日本代表等出席本次世界国际品牌大会的开幕式；联合国秘书长办公室、联合国经济社会事务部、联合国开发计划署、联合国贸发会议、联合国公共信息部、联合国NGO执委会、联合国世界旅游组织，苏里南、圭亚那、巴拉圭、塞拉利昂、韩国、塞拉利昂等国常驻联合国代表团、海地共和国政府、哈佛大学、哥伦比亚大学、斯坦福大学、福特汉姆大学、清华大学等社团组织和高等教育代表也出席了本次大会；参加开幕式的还有来自各大洲60多个国家的世界国际品质品牌500强（苹果、微软、西门子、通用电气、博世、日立IBM、ABInBev等）企业代表等近700多人。

世界国际品牌大会在联合国总部联大会议厅召开摄像：Louis

本届世界国际品牌大会是联合国秘书处、联合国经济和社会理事会、联合国工业发展组织、联合国教科文组织指导，在联合国世界国际品牌发展委员会的组织和领导下，由联合国世界国际品牌评价中心、多国驻联合国代表团、联合国NGO组织组委会等联合发起，由世界国际品牌大会发展促进会主办的，全球高级别、高规格国际品牌专业会议。

世界国际品牌大会作为全球品牌建设的风向标，其主要任务是制定世界品牌发展方针，确定世界品牌评价标准，构建国际品牌合作平台，商议品牌建设相关议题，帮助各国家、组织和企业解决在品牌建设方面遇到的问题，通过世界国际品牌大会颁奖盛典，表彰和肯定在世界品牌建设和发展方面，对人类社会进步和健康发展做出重要贡献的企业和个人。

本届世界国际品牌大会围绕“世界国际品牌与联合国可持续发展目标”这一主题展开讨论与研究。会议期间还将举行wibeis品牌评价授权仪式，wibeis国际专家研讨会，世界国际品牌大会领导人圆桌会议，世界级国际品牌建设研讨会，wibeis2017世界品质品牌500强排行榜等榜单和世界国际品牌大会颁奖盛典等活动。

The first"World Conference on International Brand" was held

in United Nations Headquarters

[UN] 23hearing (reporter vivid): On August 23, 2017, the firstWorld International Brand Conference was held in the United Nations ConferenceHall, United Nations Headquarters, New York, United States. Chairman of theUnited Nations General Assembly Thomson, Chairman of the United Nations NGO andPresident of the World International Brand Conference Bruce Nittiz, Chairman ofthe United Nations World Brand Development Committee, Executive Chairman of theWorld Council on International Brand Conference Liu Yi and representatives fromthe United States, China, UK, Germany, France and Japan The United NationsOffice of the Secretary-General, the United Nations Department of Economic andSocial Affairs, the United Nations Development Program, the United NationsConference on Trade and Development (UNCTAD), the United Nations Department ofPublic Information, the United Nations Executive Committee on NGO, the UnitedNations World Tourism Organization, Suriname Representatives of the Governmentof the Republic of Haiti, Harvard University, Columbia University, StanfordUniversity, Fordham University, Tsinghua University and other communityorganizations and higher education representatives attended the meeting, suchas Guyana, Paraguay, Sierra Leone, South Korea, Sierra Leone and othercountries (Apple, Microsoft, Siemens, General Electric, Bosch, Hitachi IBM,ABInBev, etc.) business representatives from more than 60 countries, includingmore than 700 people from all over the world.

This World Conference on International Brand is composed of theSecretariat of the United Nations, the United Nations Economic and SocialCouncil, the United Nations Industrial Development Organization, the UnitedNations Development Programme, the guidance of UNESCO, the United Nations inthe world of international brand development committee under the leadership ofthe organization and By the United Nations World Brand EvaluationCenter, multinational delegation to the United Nations, the United Nations NGOorganizing committee and other co initiate,sponsored by the International Committee of the world brand development, globalhigh level, high standard of international brand professional meeting.

The worldinternational brand Congress serves as a global brand building vane, whose maintask is to develop the world brand development policy, determine the worldbrand evaluation standard, build a platform for international cooperation,discuss issues related to brand building, to help all countries, organizationsand enterprises to solve the problems encountered in the construction aspect ofthe brand, through the General Assembly "awards ceremony in recognitionand affirmation the world brand construction and development, enterprises andindividuals to contribute to the progress of human society and the healthydevelopment.
This session will focus on the theme of "international brands and theUnited Nations Sustainable Development Goals discussed. The meeting will beheld during the wibeis Brand Evaluation Authorization ceremony, wibeisInternational Symposium of experts, the World Congress of international brandleaders Roundtable seminar, international brand building world-class qualitywibeis2017 world top 500 brands list etc,and the world of international brandconference awards ceremony and other activities.